Adjust Your View: Multicultural Arts Marketing Toolkit
Adjust Your View was intended to provide a framework for the development of multicultural audience strategies for the arts and cultural products. It also features leading Australian, US and European practices and case studies.
While the toolkit was written in 2009, it is still used across the arts for those wishing to develop multicultural audiences. This toolkit is divided into four sections - each part can used stand-alone or integrated together.