Creative Equity Toolkit

Melbourne Rebetiko Festival

It’s not easy to attract a huge mainstream crowd to a festival dedicated to a culturally specific music style. But the Melbourne Rebetiko Festival has done just that – selling around 800 tickets for its full-day events dedicated to the ‘Greek blues’, including an estimated 25% non-Greek audience.

How did they do it? Through edgy branding, power partnerships and clicky content.

MGNSW Audience Development Fund

The Audience Development Fund is a grant for public galleries in NSW who wish to target and develop new audiences. It encourages applications for programs that meaningfully engage artists and communities.

Mulatu Astatke at the Melbourne International Jazz Festival

Ethiopian muso Mulatu Astatke, the ‘father of Ethio-Jazz’, is a living legend with a huge global fan base. When the Melbourne International Jazz Festival invited Astatke to perform in 2016, it saw an opportunity to engage with Melbourne’s 7000-strong Ethiopian community. The strategy involved
* Research into the local Ethiopian community
* High-profile community allies
* Safe spaces for the community
* African media outreach
* Discount group tix

Multilingual Surveys

Information on Survey Monkey's multilingual survey feature, with a 3:20 minute video overview.

National Accreditation Authority for Translators and Interpreters

The National Accreditation Authority for Translators and Interpreters Ltd (NAATI) provides a searchable online database of all accredited translators and interpreters in Australia, including over 15,000 practitioners in more than 170 languages.