Creative Equity Toolkit

Assessing your organisation's capacity for successful audience development

Worksheet 2.6 on p. 135 of the Increasing Cultural Participation Handbook is a worksheet to evaluate an organisation's current ability to implement an audience development initiative. Question topics include not only vision and resources, but the willingness of the organisation to evolve.

The Handbook also contains a step-by-step 'how to' for audience development, including other practical tools.

Guide to Audience Development Planning

This Audience Development Planning guide from the Audience Agency, is a comprehensive and practical blueprint for growing audiences, increasing reach, and building deeper relationships.

According to the Agency the guide is 'adaptable to many situations, organisations and audiences. The Audiences & Engagement team at Arts Council England have also inputted, and this guidance is consistent with their expectations for their funded organisations.'

Audience Spectrum at Audience Finder

This is a powerful segmentation tool for the cultural sector.

According to the Audience Agency, "Audience Spectrum profiles the population at household and post-code levels and can be used as a tool for prospecting and data-tagging as well as profiling and mapping. Over 1000 organisations (large, small, ticketed and non-ticketed) are now using it practically and strategically."

Creative Connections: Balancing responsibility and innovation in volatile times

A panel from Australia Council for the Arts featuring Ananth Gopal and Tom Henderson from Polykala & Polykala.

It asks: What forms of formal and informal authority do we have in our contexts? How do we feel about providing strong guidance, clear communication and directives? Who’s going to be hurting most in your sphere — what plans do we have in place to mitigate harm, reassure them or at least acknowledge their hardship?

Australian Privacy Act

Australian Privacy Principles outline legal obligations when dealing with personal information. A higher standard is applied to 'sensitive information' which includes a person's racial or ethnic origin.