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Guide to Audience Development Planning

This Audience Development Planning guide from the Audience Agency, is a comprehensive and practical blueprint for growing audiences, increasing reach, and building deeper relationships.

According to the Agency the guide is 'adaptable to many situations, organisations and audiences. The Audiences & Engagement team at Arts Council England have also inputted, and this guidance is consistent with their expectations for their funded organisations.'

Audience Development is dead. Long live Audience Centred Design.

An article that first appeared in Arts Professional on 12 March 2020. It introduces their guide to 'Creating an Effective Audience Development Plan' and presents new ways to think about audience development.

'If we genuinely want to support social justice and develop more meaningful audience relationships, then we need the courage to go on an experimental journey with our communities. The way forward is to develop the habits and culture of human-centred design.'

Case study: Museum of London, Ramadan in Lockdown

A useful case study: seeing how the Museum of London collected shared experiences of Ramadan in lockdown as part of Collecting COVID project. It includes reflections from participants, and brief descriptions of how they communicated with seven Muslim communities - and how its changed its ways of interacting with audiences during COVID-19.

The video interview with the Community Engagement Manager Aisling Serrant gives insight into the project background.

Diversity, Equity, & Inclusion Imagery Toolkits for 'authentic visual depictions'

These Diversity, Equity, & Inclusion Imagery Toolkits are designed "to help marketers and communicators infuse authenticity into their visual storytelling across all communication channels and platforms."

The toolkit gives demographic information for different countries, strategies for coverting intents into action, and a roadmap for incorporating 'authentic and multi-faceted depictions of people in global content' and 'identifies biases and stereotypes through specific lenses of identity'.

Exploring a nation’s history through a dynamic and insightful platform

In Sri Lanka, the ‘It’s About Time’ travelling history museum reaches out to local communities by engaging with them through a range of interactive exhibitions and educational activities and events.

"The ‘It’s About Time’ travelling history museum was designed as a platform for a collection of exhibits to explore concepts of history, narrative and its relationship to the present."

Let’s Call it What it Is: Multicultural Marketing not Diversity, Equity and Inclusion

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors. It makes the connection between DEI and Marketing, why investment in Multicultural marketing can create a more diverse workforce, and adapting to shifting consumer cultures.