Online and ‘offline’ ethnic media (in English and other languages) have deep links to the community they serve – and they act as a bridge between different groups within a community.
Ethnic media have social media suites, great websites, and digital replica papers. The ethnic radio network is large and one of the most persuasive one-to-many forms of communications.
Importantly ethnic media are also institutions. For example, in Australia they communicate to a combined monthly national audience of over 4 million and can create intergenerational word-of-mouth.