50:50 The Equality Project
This is a voluntary, self-monitoring system designed to fit into existing workflows.
"50:50 The Equality Project is committed to inspiring and supporting the BBC and organisations around the globe to consistently create journalism and media content that fairly represents our world. The initiative, born in the BBC’s London newsroom, uses a methodology that is rooted in data, creativity, practicality and passion to fundamentally shift representation within the media."