Creative Equity Toolkit

Multicultural NSW Playbook

This is a step-by-step guide to delivering effective
multicultural communications, designed around four chapters:
1. Selecting and understanding your audiences
2. Reaching your audiences - channels and engagement approaches
3. Creative and translations
4. Testing and evaluating your approach

Theory of Change

One-page worksheet for developing a theory of change which identifies goals, risks and assumptions.

'Setting up a Theory of Change is like making a roadmap that outlines the steps by which you plan to achieve your goal. It helps you define whether your work is contributing towards achieving the impact you envision, and if there is another way that you need to consider as well.'

Understanding sample sizes

This blog explains how to understand sample sizes as well as how to apply this knowledge when planning data collection for evaluation.

Using surveys for market research

CountingCulture has put together practical tips on how to plan market research, which can help organisations gain valuable insights to enable informed business decisions.