Audience Development is dead. Long live Audience Centred Design.
An article that first appeared in Arts Professional on 12 March 2020. It introduces their guide to 'Creating an Effective Audience Development Plan' and presents new ways to think about audience development.
'If we genuinely want to support social justice and develop more meaningful audience relationships, then we need the courage to go on an experimental journey with our communities. The way forward is to develop the habits and culture of human-centred design.'