Creative Equity Toolkit

The Relationship is the Project: Working with Communities (Audiences and Cultural Diversity)

Cultural diversity of audiences is as significant as diversity on stage. This chapter examines the importance and use multicultural media as a vital communication tool for diverse audiences.

Building Audiences: Aboriginal and Torres Strait Islander Arts

A report exploring barriers to audience development in the Aboriginal and Torres Strait Islander art sector, and identifying opportunities and strategies for improving audiences across the sector.

Building relationships with people new to the arts

Tips and approaches to building relationships with people who don't see themselves as arts attenders. This resource was produced to support a Creative People and Places National Peer Learning and Communications Programme panel session 'Defining relevance' at the Arts Marketing Association conference 2016.

Case study: How the Museum of London diversified its workforce and co-created content

A case study from the Museum of London with discussion points including:

1. Small changes to recruitment processes can create major changes to workforce diversity
2. Recruiting is only half the challenge, retaining these new staff in a meaningful and supported way is key
3. Content, collections and research becoming more representative – but can have different stakeholder influences
4. Content co-created with people
5. Representing underserved communities