Creative Equity Toolkit

American Evaluation Association Statement On Cultural Competence In Evaluation

A warning on the dangers of evaluation in a cross-cultural context and encouragement to:
* Acknowledge the complexity of cultural identity
* Recognise the dynamics of power
* Recognise and eliminate bias in language
* Employ culturally appropriate methods

‘Evaluations cannot be culture free. Those who engage in evaluation do so from perspectives that reflect their values, their ways of viewing the world, and their culture.'

Embedding Art in Research

Diversity Arts’ Executive Director Lena Nahlous and Creatives of Colour’s Rani Pramesti discuss innovative forms of research in the arts, especially in relation to diverse audiences.

"We're beginning to get a grip on the influence of this work and its impact and it's harder to measure than more traditional means of research, but that doesn't mean that it's not measurable, because it is." - Lena Nahlous

Example Public Survey

A sample survey developed by Culture Counts for assessing the impact of a work of art on an audience. Includes Likert-style 'dimension' questions on Captivation, Challenge, Distinctiveness, Connection, Meaning, Relevance, Rigour, Risk and Local Impact. These areas can be tailored according to the strategic priorities on the organisation.

Themes Don’t Just Emerge — Coding the Qualitative Data

Coding qualitative data involves tagging responses with a set of codes which summarise their content, so that statements and responses can be quantified, and thus measured. This article runs through different methods and approaches to coding, including deductive coding, inductive coding, initial coding, line-by-line coding, characterisation and determining themes.

Using surveys for market research

CountingCulture has put together practical tips on how to plan market research, which can help organisations gain valuable insights to enable informed business decisions.