Creative Equity Toolkit

The Creative Equity Toolkit has links to hundreds of practical resources, inspiring case studies and important research on increasing diversity in the arts.

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Toolkit

Adjust your view toolkit title page with the text developing multicultural audiences for the arts - adjust your view: a toolkit

Adjust Your View: Multicultural Arts Marketing Toolkit

Adjust Your View was intended to provide a framework for the development of multicultural audience strategies for the arts and cultural products. It also features leading Australian, US and European practices and case studies.

While the toolkit was written in 2009, it is still used across the arts for those wishing to develop multicultural audiences. This toolkit is divided into four sections - each part can used stand-alone or integrated together.

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  • 60+ minute
    read

  • Published: 2009
    Country: Australia

  • Author: Fotis Kapetopoulos

Toolkit

Arts and Equity Toolkit

This is a toolkit filled with practical tools and resources for artists and groups working towards equity in the arts.

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  • 60+ minute
    read

  • Published: N/A
    Country: Canada

  • Author: Neighbourhood Arts Network

Worksheet

a screenshot of the worksheet from the wallace foundation book: increasing cultural participation

Assessing your organisation's capacity for successful audience development

Worksheet 2.6 on p. 135 of the Increasing Cultural Participation Handbook is a worksheet to evaluate an organisation's current ability to implement an audience development initiative. Question topics include not only vision and resources, but the willingness of the organisation to evolve.

The Handbook also contains a step-by-step 'how to' for audience development, including other practical tools.

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  • 10 minute
    read

  • Published: 2001
    Country: USA

  • Author: Paul Connolly and Marcelle Hinand Cady, Wallace Foundation

Toolkit

Guide to Audience Development Planning

This Audience Development Planning guide from the Audience Agency, is a comprehensive and practical blueprint for growing audiences, increasing reach, and building deeper relationships.

According to the Agency the guide is 'adaptable to many situations, organisations and audiences. The Audiences & Engagement team at Arts Council England have also inputted, and this guidance is consistent with their expectations for their funded organisations.'

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  • 60+ minute
    read

  • Published: 2020
    Country: UK

  • Author: The Audience Agency

Survey

Audience Answers

Audience Answers is a UK audience data and development tool, with free and paid subscription offerings. It enables cultural organisations to understand, compare and apply audience insight using data.

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  • 4 minute
    read

  • Published: N/A
    Country: UK

  • Author: The Audience Agency

Article

A group of people standing in front of a banner that has text describing the Connect project, an initiative for audience development across Europe, sharing knowleding and promoting cooperation.

Audience Development is dead. Long live Audience Centred Design.

An article that first appeared in Arts Professional on 12 March 2020. It introduces their guide to 'Creating an Effective Audience Development Plan' and presents new ways to think about audience development.

'If we genuinely want to support social justice and develop more meaningful audience relationships, then we need the courage to go on an experimental journey with our communities. The way forward is to develop the habits and culture of human-centred design.'

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  • 5 minute
    read

  • Published: 2020
    Country: UK

  • Author: Anne Torreggiani